What to check first
Many sites publish articles but fail to route readers into money pages. Every post should include contextual links to the next useful action.
Place one high-intent call-to-action after the core explanation and another near the end, both pointing to your audit entry point.
Measure conversion by tracking which posts create submitted audits, then expand only the clusters that produce qualified demand.
Practical recommendations
- Review title, description, and H1 across key pages.
- Make sure robots.txt and sitemap.xml are accessible and valid.
- Add internal links from blog posts to service and audit pages.